Emerging Market Skeptic on Substack

[Emerging Market Skeptic]

I just had a back and forth with the owner of a financial site geared solely for SEO to get Google traffic which formed the focus of my article at https://emergingmarketskeptic.substack.com/p/how-google-ruined-financial-writing-chapgpt-ai - I linked back to this one and an Atlantic piece...

Let's just say that if you actually know something about investing or personal finance (or probably any other given topic...), you won't get any writing work etc from sites like these. This may sound counter intuitive, but its not e.g. the site owner I interreacted with basically said he needed "subtly biased" SEO content and was not yet focused on "milking traffic" long term with sticky content readers want - just getting clicks from Google... He figured any writer who knows something about the topics his site covers would also not follow directions or be hard to manage... 😀

I also have a bunch of useful resources and pages for investing in emerging markets at http://www.emergingmarketskeptic.com/ - granted, more of a niche topic. Google hates aggregators and probably views me as a link farm rather than having content useful to humans... Plus, with alot of links to a variety of resources across the ideological spectrum (e.g. Zero Hedge etc), I no doubt have links to "naughty" sites on some of my ADR and ETF pages that Google does not like e.g. so-called state sponsored media (as if the MSM is not state sponsored etc)...

As I noted in my piece, Google is constantly changing the rules and forever moving the goalposts. I think old fashioned word of mouth and email marketing are the only things that are not completely broken right now...