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And something else: I agree on this being more authentic because someone else (who might not have any stakes in it) explains what they think about whatever I looked for.
BUT: it still depends a lot on who that person is. Is their judgement or experience meaningful for me, or specifically not?
Like I'm really into books, reading like 50 of them per year, and so, recommendations on Amazon are no good for me, both the ones from "the algorithm" and from other readers. It really depends on who I am and who the other person is, whether their recommendation is useful for me.